Yomango literally means to steal, or to shoplift. This cultural jamming movement emerged from the Mango brand, a popular clothing company. They were vehemently anti – consumerism, utilizing a tactic of shoplifting and distributing those goods. In a sense, it worked to normalized shoplifting as a form of disobedience and disruption against the normalized consumer behavior of society. One notable example of their work was a Yomango fashion show, where people would shoplift and then wear those clothing items in populated areas like shopping centers. Their comical movements and large gathering size drew attention to their cause. Eventually, their movement took off into different directions and chapters, such as Yomango – Tango. A group of Argentinian dancers took hundreds and hundreds of bottles of champagne from a grocery store and drank them in a branch of Santander Bank. This was an action of direct protest again the bank and the grocery store, who both greatly benefited from the Argentinian economic disaster. Below is an image of a “fashion show” in Barcelona.
