This manifesto argues that in contemporary society, advertising has become the dominant force shaping our understanding of the world and ourselves, displacing older forms of culture like art, science, and spirituality. It posits that media primarily serves to deliver advertisements, and even artistic expression is now largely treated as a commodity influenced by market trends. Ultimately, the document declares that existence is intertwined with advertising and encourages individuals to use any means necessary to reclaim and alter advertising messages as a form of personal expression and communication.
