This piece presents an interview with Jack Napier, a representative of the Billboard Liberation Front (BLF), a group that modifies outdoor advertisements. The author, Brian Gonnella, explores the connection between the BLF’s work and graffiti culture, initially through the lens of culture jamming, a concept Napier distances the BLF from, associating it more with Adbusters. Napier discusses the BLF’s history, motivation as a continuation of individualistic resistance, and their stance on the role of art versus marketing in their actions, while also reflecting on the impact and meaning of both billboard modification and different forms of graffiti.