Mitsubishi Stumped! – NYC Earth First! (1998)

1990-2010, Blockade/Barricade, Capitalism, Date, Defining the Enemy, Disruptive Spaces, Occupation, Tactics of Disruption, The 'Natural World', The Workplace

This piece describes the direct actions taken by NYC Earth First! and Wetlands Rainforest Action Group activists at the Mitsubishi International office building. The activists entered the building with multiple 600-pound concrete-filled barrels, lockboxes, and megaphones. They used these tools to lock themselves to the doors and barrels, barricade the entrances, and effectively shut down the building until police forces arrived to break it up. The blockaders demanded to meet with Mitsubishi’s president and stood their ground until the blockade was deconstructed by the police. The activists sought to raise public awareness for the destructive environmental practices of Mitsubishi and repeatedly chanted the phrase “Earth First! Profits Last! Boycott Mitsubishi!” This piece by NYC Earth First! concluded with a call for all readers to boycott products with the Mitsubishi logo and with information on how to contact the president of the Mitsubishi International Corporation.

“We made Mitsubishi’s life hell for a day and got our message out with great newspaper, TV, international newswire and internet website coverage, bringing home the message: “Earth First! Profits Last! Boycott Mitsubishi!”

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